Less pressure on the landmarks. More experiences that last.
We help tour operators build better-balanced experiences, by making the most of less crowded places, alternative seasons and under-used regions.
Overlooked villages · Italy
Destinations that are more authentic and less crowded.
How does Predycia tackle overtourism?
By seeing trends coming and surfacing opportunities off the beaten track, Predycia lets travel professionals spread visitors more evenly, relieve crowded sites, and offer experiences that are better for travellers and for the places they visit.
Anticipating the peaks
Trend analysis identifies the areas at risk and the periods under most pressure.
Making the most of alternative regions
We surface lesser-known destinations with real potential, so visitors spread out better.
Encouraging more responsible experiences
By putting forward human-scale tours and committed local partners.
Supporting more sustainable travel
We help preserve ecosystems and local cultures for the generations to come.
Overtourism in figures
Overcrowded sites, fragile regions, residents sometimes under strain: overtourism is a real challenge for the future of travel.
+70%
more visitors at some landmark sites in 10 years
1 traveller in 3
says overcrowding spoils the experience
60%
of travel destinations are considered at risk
−20%
visitor satisfaction at overcrowded sites
Data in the service of better-spread travel
Predycia turns market signals into concrete opportunities, so you can build experiences that are balanced, profitable and sustainable.
Tuscany, Italy
Charming village
+65% in demand
7 low-pressure areas
Impact under control
Visitors spread away from crowded sites
Alternative destinations
A responsible chain of value
From spotting the trend to validating it in the field, every step of what we do contributes to travel that is better balanced and kinder to the places it touches.
1. Identify
The weak signals and the areas at risk, from web data.
2. Recommend
Alternative destinations and low-impact experiences.
3. Validate
In the field, with our local testers and trusted partners.
4. Measure
The positive impact on regions, communities and the environment.
A commitment shared with sustainable travel organisations
We work with institutions, NGOs and organisations committed to more responsible travel.
Together for sustainable travel
Be part of the change too.
Join the travel professionals using Predycia to create a positive, lasting impact.