The essential guide to launching and growing a tour that sells.
Are you a tour operator who wants to build a tour that draws people in, stands out and sells? This playbook gives you everything you need to get from idea to booking, avoiding the traps and backing the right strategies.
Concrete advice
you can act on
Proven method
tested by professionals
The playbook
for tour operators
Build, publish and sell
a tour that sells
Playbook
2026
Best practice, distilled, so you can get moving!
Concrete advice to give yourself the best chance of success
This guide walks you through every step, with simple, effective methods proven in the field by operators.
Spotting a trend
Learn to read what travellers now expect, and to see market openings before your competitors.
Setting the right price
Discover the practices that strike the balance between profitability and appeal.
Choosing the right kind of guide
Work out which guide profile fits your offer and your travellers: self-guided, expert, local.
Testing before you publish on the OTAs
Avoid expensive mistakes with a simple testing method that validates your offer and your prices.
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A complete guide, from first thought to first sale
From market analysis to handling reviews, by way of pricing and publishing on the platforms: a step-by-step method for a tour that is appealing, profitable and built to last.
Photo of a guide in the field
“
This guide helped us structure our offer and publish it on the right platforms. In two months we doubled our bookings.
Sophie Martin
Founder — Les Balades de Sophie
Recommended by travel experts
Your next hit tour starts here.
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